ES-SO, the umbrella organisation for the professional solar shading associations within the EU, has been promoting the benefits of solar shading in buildings for 15 years – an industry which saw a remarkable 40% sales growth recorded last year. The launch of a new logo aims to reinforce its mission: dynamic solar shading as a sustainable and energy-efficient solution for building overheating and daylight management, thereby endorsing the EU ambition to become a climate-neutral Europe by 2050.

With a new corporate identity ES-SO aims to focus attention to the global challenges of increasing heatwaves and a planet screaming for less CO2 emissions. Through research, training, and advocacy work, ES-SO continues to lobby policy makers to recognise the importance of solar shading and to regulate it to help achieve the ambitious EU climate goals.

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